April 30, 2018 // 48 minutes

TS Balaji: representing design with a multidisciplinary approach

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TS Balaji

TS Balaji

Vice President Product Design & Customer Experience
About The Episode

Design leaders spend a lot of energy trying to get “a seat at the table.” It’s an ongoing process—and it’s tough to keep design involved over time. What questions should be asked along the way, and what business language can design leaders use?

In this episode, LogMeIn’s Vice President Product Design & Customer Experience TS Balaji talks about helping big corporations use design to be competitive in new ways. He covers everything from maturity models and setting up team playbooks to how LogMeIn measures the business impact of design.

Listen as Eli and Aarron chat with TS about design’s seat at the table—and hear why a multidisciplinary background could be the ultimate career boon, even if it does require a bit of statistics. If you enjoy this episode, we’d appreciate it if you could leave a review on iTunes.

TS’ bio

TS is a user experience and product development executive, currently leading product design, internationalization, and insights and analytics functions for LogMeIn.

As a former designer turned strategist, TS specializes in identifying new technologies, spotting trends, introducing business models, and combining all of the above with design to advocate for customers. Prior to his current role, TS established and led digital experience practices at Cox Communications and Sprint.

Meet Your Hosts

Aarron Walter
VP of Design Education

As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million.

He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find Aarron on Twitter and Medium sharing thoughts on design. Learn more at http://aarronwalter.com.

Eli Woolery
Director of Design Education

Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.

In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.

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Uncover insights from the world’s top design leaders

In Season 3 of the Design Better Podcast, we’re exploring the connected workflow: how designers work more effectively and efficiently with their engineering and product counterparts. We’ll talk about how  building key partnerships throughout an organization can help you ship better products, faster, with companies like Google, Airbnb, Atlassian and the Wall Street Journal.