June 2 / 51 Min

Silicon Valley Product Group’s Marty Cagan: Why product management is misunderstood

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Marty Cagan

Marty Cagan

Partner, Silicon Valley Product Group
About The Episode

Are you on a product team or a feature team? After you listen to our interview with Marty Cagan, legendary product management guru, author, and partner at Silicon Valley Product Group, you’ll know just where you stand, and how to become a product team leader if you aren’t already one.

We also discuss why product management is misunderstood, the dual track agile process, discovery sprints, and the four types of prototypes that Marty has classified, including user, feasibility, live data, and hybrid prototypes.


  • How dual track agile can help to validate ideas in the fastest, cheapest way possible
  • The four risks for every product launch
  • Why good product teams all have the same qualities


Marty Cagan held executive product positions at eBay, Netscape, Continuus and HP; start-ups and the Fortune 500. He’s responsible for business strategy, product strategy, product management, product design, user experience and product development process for leading Internet companies. Marty is also author of the book Inspired: How To Create Tech Products Customers Love, published in 2018.

Meet Your Hosts

Aarron Walter
VP of Design Education

As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million.

He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find Aarron on Twitter and Medium sharing thoughts on design. Learn more at http://aarronwalter.com.

Eli Woolery
Director of Design Education

Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.

In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.

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